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Publishing Program Theses

Displaying 151 - 200 of 276
Unconverted: outsourcing ebook production at a university press
2012-11-30
Author: Humble, Linnet Mary
Revenue generation for thought-leader publications: monetizing quality content in integrated advertising sales
2012-11-27
Author: MacDonald, Meaghan Breanne
Poetry and eBooks: managing fixed layouts in reflowable text
2012-10-09
Author: Chesham, Andrew Patrick
Device independence: responsive design strategies for digital publications
2012-08-27
Author: Choquer, Champagne Brittany
Foot/print—reducing the carbon footprint of the Canadian magazine industry
2012-05-30
Author: Johnston, Jessie Frances Ariel
Publishing with a non-profit: A case study of the partnership between Greystone Books and the David Suzuki Foundation
2012-05-24
Author: Simpson, Carra Noelle
Acquiring knowledge: Bloomsbury's foray into the academic and online markets
2012-05-22
Author: Barnsley, Connor Reny
Small fish in a big pond: publishing a history book using a combined business model
2012-04-25
Author: Constanda, Coriana Raluca
Evidence is evidence: a case study of the effective integration of visuals and text in textbooks
2012-04-23
Author: Begani, Luisa
From direct marketing tool to digital niche product: a Reader’s Digest Sweepstakes case study
2012-04-13
Author: Milidragovic, Visnja
Data-driven publishing: using sell-through data as a tool for editorial strategy and developing long-term bestsellers
2012-01-19
Author: Regan, Amanda Jia'en
Ebbs & floes: The Walrus foundation model as flotation device
2011-12-15
Author: Cleland, Heather Lindsay
The marketing plan in scholarly publishing: a study of the University of British Columbia Press
2011-12-08
Author: Rielly, Emily Ann
The digital scriptorium: agile methodologies and the small trade publisher
2011-09-14
Author: Fraser, Kathleen Claire Lund
Marketing professional publications to the post-secondary education market: a case study of the publications of the Centre for Addiction and Mental Health
2011-08-19
Author: Ma, Pearly Li-Pinn
The Raincoast eCatalogue: the creation of an electronic catalogue as a supplemental selling tool for sales representatives
2011-08-05
Author: Kemp, Elizabeth Anne
The golden age of reprints: classic comics in a contemporary industry
2011-04-07
Author: Hurren, Tracy Doreen
Open access and scholarly monographs in Canada
2011-04-06
Author: Kwan, Andrea Jennifer
Off-line and on-demand: the Tyee's first endeavour in print publishing
2011-03-31
Author: Smart, Shannon Constance
Finding friends for the Tyee: A plan for a reader-supported journalism program
2011-03-29
Author: Halpape, Jan Hendrik
Reciprocal rewards: bringing Reader’s Digest magazine brands and content to Canadian web portals
2011-01-26
Author: Lau, Megan May Kay
Building a brand portfolio: an analysis on brand extensions by the Tribute Entertainment Media Group
2011-01-05
Author: Chan, Wing Yan
Grey Vancouver's information architecture process
2010-12-20
Author: LeBlanc, Christopher Francis
Community-run writer-in-residence programs in Canada
2010-12-16
Author: Metten, Ann-Marie Joan
Editorial standards and detail editing at Lone Pine Publishing
2010-12-15
Author: Everton, Kelsey Dawn
"First, do no harm": five years of book-industry data sharing with BookNet Canada SalesData
2010-12-15
Author: Theriault, Chelsea
Niche publishing in the digital age: creating digital editorial content for cottage life
2010-12-15
Author: Tarswell, Emma Ann
Digital publishing: how publishers can monetize content on the web
2010-08-19
Author: Campbell, Crissy Marie
The Google Book Settlement: The Net Benefits of Private Contract Precedence in the Absence of Adequate Copyright Law
2010
Author: Newman, Jenna Cei M
Re-creating the editorial process: a case study in archival decision-making
2010
Author: Monks, Julia C.G.
The Master of Publishing program: strategic positioning for the re-invention of publishing
2010
Author: Johnson, Leanne
Building an online magazine: a proposal for redesigning Western Living’s online edition
2010
Author: Chen, Annie Pei-Hsuan
Social editing: the effects of online and social media marketing on the editorial process
2010
Author: Simms, Michelle
The Small Magazines Office of Magazines Canada 2003-2007
2009
Author: Pfeiffer, Claire Elaine
Attracting new advertisers and retaining old ones: carving a niche in Vancouver's city magazine market
2009
Author: McCready, Kathryn Elizabeth
An examination of acquisitions: the case of University of British Columbia Press
2009
Author: Tong, Murray Chun-Kee
Measuring online journal usage: Issues for Canadian social science and humanities journals
2009
Author: Lynch, Lindsay
Publishers' representatives: an analysis of an independent commissioned rep agency in the Canadian trade book industry
2009
Author: Bootle, Leslie Ann
A new digital strategy at Canada Wide Media: case study of the relaunch of BCBusiness Online
2009
Author: Quintanar Zarate, Paola
We Want To Tell The Story Again: Publishing The Canongate Myths
2009
Author: Perkins, Nora A.
Pica to pixel: the print to web transformation of the UBC academic calendar
2009
Author: Prain, Leanne Yvonne
Sustaining the midlist book: an analysis of the online marketing campaign for Trading in Memories
2009
Author: Ssemaganda, Paschal
Warp & weft: the future of the publication program at the Crafts Association of British Columbia
2009
Author: McBride, Gerilee Mae
Tribal 2.0: Re-Tooling a small-circulation magazine for the 21st century
2009
Author: Elcock, Mary Alice
A lean start-up: building Engage Books as a publisher in the 21st century
2009
Author: Roumanis, Alexandros Roscoe
SEO for magazines: optimizing content for digital publication
2009
Author: Gaumont, Adam Dean
The book as democratic art object: a study of Tara Books’ alternative publishing model
2009
Author: Byspalko, Laura
The Canadian book industry supply chain initiative: the inception and implementation of a new funding initiative for the Department of Canadian Heritage
2009
Author: MacLean, Heather
Word of mouth and Zombies
2009
Author: Binder, Heiko
From conception to the press: considerations for publishing an emergent reader series
2008
Author: Drake, Caitlin Jane