(Project Report) M.Pub.
This report examines the trends in online publishing and online advertising, and how they impact the consumer magazine industry. It analyzes the web model of Vancouver magazine and the successful revamp of its online edition, and proposes changes that its sister magazine, Western Living, could make to respond to the changing environment and integrate the online and print editions. The paper also discusses how a magazine can optimize its online edition to make it successful and financially viable.
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