Building an online magazine: a proposal for redesigning Western Living’s online edition

Resource type
Thesis type
(Project Report) M.Pub.
Date created
2010
Authors/Contributors
Abstract
This report examines the trends in online publishing and online advertising, and how they impact the consumer magazine industry. It analyzes the web model of Vancouver magazine and the successful revamp of its online edition, and proposes changes that its sister magazine, Western Living, could make to respond to the changing environment and integrate the online and print editions. The paper also discusses how a magazine can optimize its online edition to make it successful and financially viable.
Document
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Language
English
Member of collection
Attachment Size
etd5909.pdf 2.06 MB