Niche publishing in the digital age: creating digital editorial content for cottage life

Drawing on experiences from an internship with Cottage Life magazine, this project report delves into the digital initiatives that the publishing world is currently embarking on. Starting with an overview of the technological developments that have influenced the publishing world, this paper moves on to look at Cottage Life and its parent company Quarto Communications. Three realms of digital content, along with discussions with Cottage Life bloggers and web administrators, are presented; and the realities of the planning, time, and effort that go into the creation of online editorial content – as well as the challenges that must be met – are considered.