A lean start-up: building Engage Books as a publisher in the 21st century

Resource type
Thesis type
(Project Report) M.Pub.
Date created
2009
Authors/Contributors
Abstract
Engage Books Ltd is a publishing company that I created while in debt, halfway through my Masters program. This paper follows my initial plan to start this company through to the end of my first 14 months in business. I will demonstrate how I began Engage Books as a lean start-up company and built it from the ground up, with the goal of building a list of classic titles that will fund a larger investment in new titles. Furthermore, I will explain how print on demand technology, and world wide distribution have made this possible. I will also examine what the company has accomplished through book sales, events, internet marketing, and the brand that Engage Books has begun to cement in its first year of business. Lastly, I will take a look at where Engage Books stands as a company, and what will take to move it forward.
Document
Copyright statement
Copyright is held by the author.
Scholarly level
Language
English
Member of collection
Attachment Size
ETD4786.pdf 4.36 MB