Acquiring knowledge: Bloomsbury's foray into the academic and online markets

Date created
2012-05-22
Authors/Contributors
Abstract
Bloomsbury Publishing Plc has recently expanded into the academic market, acquiring six academic publishing houses since 2006 and creating their own imprint, Bloomsbury Academic. The London-based publishing house had been heavily investing in e-book publications and experimenting with an Open Access model. This report examines how Bloomsbury has successfully invested the revenue generated by the Harry Potter series into new academic and digital business ventures. The firm’s growth and expansion will be highlighted in the report. Further, a case study of the strategy and operations of Bloomsbury Academic will be provided. This report outlines the benefits that Bloomsbury has experienced by focusing on e-book and academic publishing and how the two work in concert.
Document
Identifier
etd7077
Copyright statement
Copyright is held by the author.
Permissions
The author granted permission for the file to be printed and for the text to be copied and pasted.
Scholarly level
Member of collection
Attachment Size
etd7077_CBarnsley.pdf 2.08 MB