Acquiring knowledge: Bloomsbury's foray into the academic and online markets

Bloomsbury Publishing Plc has recently expanded into the academic market, acquiring six academic publishing houses since 2006 and creating their own imprint, Bloomsbury Academic. The London-based publishing house had been heavily investing in e-book publications and experimenting with an Open Access model. This report examines how Bloomsbury has successfully invested the revenue generated by the Harry Potter series into new academic and digital business ventures. The firm’s growth and expansion will be highlighted in the report. Further, a case study of the strategy and operations of Bloomsbury Academic will be provided. This report outlines the benefits that Bloomsbury has experienced by focusing on e-book and academic publishing and how the two work in concert.