After roughly 4 years of operations, Magazines Canada initiated a strategic review of its Small Magazines Office (SMO). The object of this study was to determine the effectiveness of the SMO in serving Magazines Canada member needs. The strategic review considered the strengths and weaknesses of the SMO and proposed that the SMO was inefficient and not serving a unique need. It also proposed that the definition of a “small magazine” was outmoded. A set of recommendations for a new strategy in member service was proposed to and accepted by the Board of Directors and then the membership. Implementing these recommendations resulted in the closure of the Small Magazines Office and the creation of the Cultural Magazines Committee.
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