(Project Report) M.Pub.
This report examines the production of the newsletter for the Crafts Association of BC. It provides an overview/analysis of the genre of fine craft and craft newsletters, looks at competition through what other guilds/associations/councils are doing, and offers a redesign of the Craft Contacts newsletter for use at the CABC to act as a bridge between what the current newsletter provides and what the future newsletter will be. This report is an evaluation of the CABC newsletter as a function of the Association’s current communications strategy, how it will continue to function (or not function) within the organization, and will provide a variety of ways of developing it alongside the future needs of the CABC of which, in particular, is attracting new members.
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