A year on The Block: a new magazine for the suburbs – and the city

This project report focuses on the first year of publication of The Block magazine, from April 2006 to April 2007. It examines how an idea played out as a real magazine. The report considers the magazine’s primary areas of circulation, the suburbs, and analyzes them in terms of culture, growth, and potential magazine audiences. The Block’s competition, original editorial content, advertising, production, and circulation are discussed in depth. Additionally, the report examines the genesis of a new edition of The Block for Vancouver. A concluding section outlines changes that were made to The Block after the first one-year period. This report records the evolution of a new magazine. It serves as a case study, and as such, does not offer a guide to how a magazine should evolve, but allows readers to observe the particular way one magazine adapted to its new role in the magazine-publishing market.