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The marketing plan in scholarly publishing: a study of the University of British Columbia Press

Date created
2011-12-08
Authors/Contributors
Abstract
This report explores how UBC Press, a scholarly publisher, develops and executes a marketing plan for their publications. Consideration is given to the specific ways that the Press markets their books within academia, as well as in the trade marketplace, by employing various practices that have proven effective with academic book-buyers. In this case study of UBC Press, the evolution of the marketing plan will be examined with emphasis on the necessity of each task in assuring a long life for every book on the UBC Press list.
Document
Identifier
etd6998
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Member of collection
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etd6998_ERielly.pdf 533.64 KB

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