McFerran, Brent

(I’m) Happy to Help (You): The Impact of Personal Pronoun Use In Customer-Firm Interactions

Above the Scam: Moral Elevation Reduces Gullibility

Corporate Leanwashing and Consumer Beliefs About Obesity

Ethical Branding in a Divided World: How Political Orientation Motivates Reactions to Marketplace Transgressions

Examining Eating: Bridging the Gap Between 'Lab Eating' and 'Free-Living Eating'

Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising

How Income Shapes Moral Judgments of Prosocial Behavior

How Should Companies Talk to Customers Online?

Identity-Based Perceptions of Others’ Consumption Choices

Mindful Matching: Ordinal versus Nominal Attributes