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How Should Companies Talk to Customers Online?

Resource type
Date created
2018-10-26
Authors/Contributors
Document
Published as
McFerran, Brent, Sarah G. Moore, and Grant Packard (2019), “How Should Companies Talk to Customers Online?,” MIT Sloan Management Review, 60 (2, Winter), 68-71.
Publication title
MIT Sloan Management Review
Document title
How Should Companies Talk to Customers Online?
Date
2019
Volume
60
Issue
2
First page
98
Last page
71
Copyright statement
Copyright is held by the author(s).
Scholarly level
Peer reviewed?
Yes
Language
English
Member of collection

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