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The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study

Contact: David Deal, University of Wisconsin-Madison, Dept. of Consumer Science, dave@dealenterprises.net

Author: Deal, David

Date created: 2005-05-31

The Porthole View: Marketing to the Masses through the Little Window

Author: Peters, Amanda Victoria Marie

Date created: 2015-01-29

Revenue generation for thought-leader publications: monetizing quality content in integrated advertising sales

Author: MacDonald, Meaghan Breanne

Date created: 2012-11-27

Building an online magazine: a proposal for redesigning Western Living’s online edition

Author: Chen, Annie Pei-Hsuan

Date created: 2010

Effective online advertising

Author: SadeghiNeshat, Hamed

Date created: 2011-06-13