The Porthole View: Marketing to the Masses through the Little Window

Date created
2015-01-29
Authors/Contributors
Abstract
This report is an outsider-view analysis of the Now Or Never Publishing Company’s marketing practices and their efficacy, based on the information obtained from Chris Needham, the proprietor and publisher of the Now Or Never Publishing Company and my industry supervisor. With the information that could be gleaned from administrative access to Now Or Never’s Facebook, Twitter, and LitDistCo accounts, I will attempt to demonstrate the effects the company’s current marketing practices have on their sales and visibility in the marketplace and propose specific actionable recommendations for the company to take in future to make the most of their limited resources and gain more visibility in the marketplace.
Document
Identifier
etd8855
Copyright statement
Copyright is held by the author.
Permissions
The author granted permission for the file to be printed, but not for the text to be copied and pasted.
Scholarly level
Member of collection
Attachment Size
etd8855_APeters.pdf 5.12 MB