The Porthole View: Marketing to the Masses through the Little Window

This report is an outsider-view analysis of the Now Or Never Publishing Company’s marketing practices and their efficacy, based on the information obtained from Chris Needham, the proprietor and publisher of the Now Or Never Publishing Company and my industry supervisor. With the information that could be gleaned from administrative access to Now Or Never’s Facebook, Twitter, and LitDistCo accounts, I will attempt to demonstrate the effects the company’s current marketing practices have on their sales and visibility in the marketplace and propose specific actionable recommendations for the company to take in future to make the most of their limited resources and gain more visibility in the marketplace.