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The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study
Contact: David Deal, University of Wisconsin-Madison, Dept. of Consumer Science, dave@dealenterprises.net
Author: Deal, David
Date created: 2005-05-31
Refining the Tightness and Looseness Framework with a Consumer Lens
Author: Lin, Lily, Author: Dahl, Darren W., Author: Argo, Jennifer J.
Date created: 2017-04
Corporate Leanwashing and Consumer Beliefs About Obesity
Author: Karnani, Aneel, Author: McFerran, Brent, Author: Mukhopadhyay, Anirban
Date created: 2017-07-10
The negative side of corporate social responsibility
Author: Shang, Jingzhi
Date created: 2013-07-19
Seedfeed: The Interactive Marketing and Design of a Digital Video Ecosystem
MOT MBA Project-Simon Fraser University
Author: Flynn, Joel Anthony
Date created: 2010-12