Seedfeed: The Interactive Marketing and Design of a Digital Video Ecosystem

seedfeed™ is an interdisciplinary work that explores the business and strategic use of emerging interaction design (IxD) methodologies for understanding the interactive production, use and value of archives of digital media – i.e. digital ecosystems. It attempts to apply non-traditional IxD methods to a developing prototype of digital, non-professional concert video content, a mix of Standard Definition and High Definition content captured with consumer-level equipment. Through the project’s sponsor, Burnaby’s Teradici Corporation and its PCoIP™ remote video protocol, this archive of recorded live music events will be opened up as an interactive online ecosystem for use in an industry co-op program for digital video production. The project’s goals are to investigate emerging IxD methods as ways to better understand the complex and interactive dynamics of digital ecosystems, particularly their sustainability and the role of disruptive innovations in evaluating PCoIP™’s market potential and marketing strategies for higher education and the entertainment industry.