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Displaying 1 - 4 of 4
Marketing a Message: Harry Potter and the Role of Marketing and Publicity in Raincoast Books' Ancient-Forest-Friendly Initiative
Author: Long, Siobhan
Date created: 2004-03-17
The New Star Podcast: A Publicity Project
Author: Van Wyk, Amy Andrea
Date created: 2016-08-25
Two Game Sweep: How Mid-Sized Publishers Make the Decision to Release Two Physical Formats of a Book, using Black Ice as a Case Study
Author: McMullen, Alanna
Date created: 2016-11-21
US marketing and distribution of regional independent Canadian publisher Harbour Publishing
Author: Corsie, Sarah Margaret
Date created: 2017-05-16

Date created

Resource type

  • Graduating extended essay / Research project (3)
  • Thesis (1)

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  • Publishing Program Theses (4)

Scholarly level

  • Graduate student (Masters) (4)

Author

  • Corsie, Sarah Margaret (1)
  • Long, Siobhan (1)
  • McMullen, Alanna (1)
  • Van Wyk, Amy Andrea (1)

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Keywords

  • (-) Publicity (4)
  • Publishing (3)
  • marketing (2)
  • Promotion (1)
  • Vancouver (1)
  • US marketing (1)
  • Two-format publishing (1)
  • Small press (1)
  • Regional marketing (1)
  • Raincoast Books (1)
  • Physical formats (1)
  • Podcast (1)
  • Niche marketing (1)
  • New Star Books (1)
  • Harry Potter (1)
  • Environmental Issues (1)
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