Skip to main content

Two Game Sweep: How Mid-Sized Publishers Make the Decision to Release Two Physical Formats of a Book, using Black Ice as a Case Study

Date created
This report analyzes mid-sized publishers’ decisions regarding whether it is profitable to release a second physical format of a previously published book and the publicity practices for second releases at ECW Press, an independent Canadian publisher in Toronto, Ontario. The first chapter of this report describes the book being used as a case study, Black Ice, and discusses ECW Press’s decision to publish it. The second chapter summarizes the history of two-format publishing and how this influences the decisions pertaining to formats that publishers make today. Chapter three discusses how ECW Press decides which format is most appropriate for a book and the key factors that indicate to them that printing a subsequent trade paperback edition of a previously released hardcover will be profitable. The final chapter uses Black Ice as a publicity case study, demonstrating how mid-sized publishers publicize the release of the second edition of a book and how it differs from promoting the first release.
Copyright statement
Copyright is held by the author.
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Scholarly level
Member of collection
Download file Size
etd9855_AMcMullen.pdf 756.82 KB

Views & downloads - as of June 2023

Views: 13
Downloads: 2