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The New Star Podcast: A Publicity Project

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In 2015 New Star Books—a small, Canadian press—created a podcast for the promotion of its authors. The Happy Hour Symposia aimed to promote authors and create intimacy, or a marketing connection with listeners. This report evaluates the progress of New Star’s strategy from initial goal setting to podcast production and distribution. The press and its authors may have enjoyed a short-lived success through the podcast, however future episodes will be sporadic and depend on the press’s decision to promote authors through the podcast. The report makes several suggestions pertaining to the improvement of the project and concludes that the podcast was a good publicity tool for its authors despite the press’s uncertainty of producing future episodes.
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