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Displaying 1 - 8 of 8
Bundle Up with BitLit: How Print and eBook Bundling Can be Leveraged to Sell More Print Books
Author:
Sidle, Rosemary Kimberly
Date created:
2015-03-30
The Porthole View: Marketing to the Masses through the Little Window
Author:
Peters, Amanda Victoria Marie
Date created:
2015-01-29
The Glue that Connects Publishers to Booksellers: An analysis of the role of commissioned sales representatives and their value as links between book publishers and booksellers
Author:
Dabrowski, Paulina
Date created:
2016-04-19
Revisiting the Porthole View: An Analysis of Outreach Strategies in Pursuit of Market Expansion
Author:
Firlotte, Molly Mackenzie
Date created:
2016-01-28
From Press to Imprint: Examining UBC Press’ Acquisition of Purich Publishing
Author:
Miller, Monica
Date created:
The digital scriptorium: agile methodologies and the small trade publisher
Author:
Fraser, Kathleen Claire Lund
Date created:
2011-09-14
Data-driven publishing: using sell-through data as a tool for editorial strategy and developing long-term bestsellers
Author:
Regan, Amanda Jia'en
Date created:
2012-01-19
Word of mouth and Zombies
Author:
Binder, Heiko
Date created:
2009