Since 2011, print and ebook bundling has become a part of many publishers’ digital strategies. From Amazon to Barnes & Noble to BitLit, companies from all areas of publishing are offering bundling programs. Some publishers are even developing their own bundling programs. This report delves into why bundling is a viable option for publishers who want to sell more print books. Depending on a publisher’s goals, bundling can help accomplish financial and economic goals. These goals will be explored in detail. Next, the report will explore the available bundling platforms with a focus on BitLit Media’s smartphone app. The next section in the report features case studies from BitLit. They include those of HarperCollins’ pilot program, how Morgan James Publishing uses bundling, and how bundling can be an effective strategy for selling books in offline bookstores.
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