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Pitch perfect: The past, present, and way forward for book publicity pitching
Author: Jelly, Amber
Date created: 2020-04-17
The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study
Contact: David Deal, University of Wisconsin-Madison, Dept. of Consumer Science, dave@dealenterprises.net
Author: Deal, David
Date created: 2005-05-31
Consumer Driven Computer Game Design
Contact: Charles Trappey, Department of Management Science, National Chiao Tung Univer, trappey@cc.nctu.edu.tw
Author: Trappey, Charles
Date created: 2005-04-14
Studenthood: An ethnography of post-secondary student life
Author: Simpson, Lindsay
Date created: 2018-12-05
From print to ebook: first steps and strategies
Author: Wyndham, Lee
Date created: 2013-12-03
Bundle Up with BitLit: How Print and eBook Bundling Can be Leveraged to Sell More Print Books
Author: Sidle, Rosemary Kimberly
Date created: 2015-03-30
Stranger Danger: The Perils of Cold-Contact Emailing to Market Nonfiction Books
Author: Cerminara, Alina Joy
Date created: 2015-04-22
Two Game Sweep: How Mid-Sized Publishers Make the Decision to Release Two Physical Formats of a Book, using Black Ice as a Case Study
Author: McMullen, Alanna
Date created: 2016-11-21
How Digital Publishing Combined With Printed Books: A Case Study of The Jinglun Digital Publishing Platform
Author: Zhang, Xia
Date created: 2015-11-24
Smoke Rings: Towards a Comprehensive Tobacco Free Policy for the Olympic Games
Author: Lee, Kelley, Author: Fooks, Gary, Author: Wander, Nathaniel, Author: Fang, Jennifer
Date created: 2015
The Balancing Act: A Study of Journalism, Marketing & Publishing in Digital Content Marketing
Author: Oliveira, Joshua Norman
Date created: 2017-04-24
Non-Profit or For-Profit Volunteer Tourism Organizations Contributing to the Cause of Increasing Global Health Inequities? A Review of Online Marketing Tools
Author: Reel, Breanne
Date created: 2016-07
Saffy looks for the entry point into digital: Simply Read Books and their first children's book app
Author: Lohnes, Heather Jillian
Date created: 2013-04-18
Social editing: the effects of online and social media marketing on the editorial process
Author: Simms, Michelle
Date created: 2010
Marketing professional publications to the post-secondary education market: a case study of the publications of the Centre for Addiction and Mental Health
Author: Ma, Pearly Li-Pinn
Date created: 2011-08-19
The GameCreator: Self-Created Mobile Games on the Internet
Contact: Johann Füller, University of Innsbruck, johann.fueller@hyve.de
Author: Füller, Johann
Date created: 2005-05-30
Cannabidiol (CBD) marketing and decision-making: Examining 164 crowdfunding campaigns and 2,165 CBD products for sale online in Canada
Author: Zenone, Marco
Date created: 2020-07-14
The Sponsored Avatar: Examining the Present Reality and Future Possibilites of Advertising in Digital Games
Contact: Jason Chambers, Advertising -- University of Illinois at Urbana-Champaign, jpchambe@uiuc.edu
Author: Chambers, Jason
Date created: 2005-05-26
Scrutinizing blurbs: How book cover endorsements highlight the centrality of marketing in publishing
Author: Cubbon, Kelly
Date created: 2022-04-13
"Journeying into the future": An audit of the Writers' Trust/McClelland & Stewart Journey Prize
Author: Kabeya, Grace-Emmanuelle
Date created: 2019-04-17