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The full text of this paper will be available in August, 2021 due to the embargo policies of International Journal of Research in Marketing for works funded by Social Sciences and Humanities Research Council of Canada (SSHRC). Contact summit@sfu.ca to enquire if the full text of the accepted manuscript can be made available to you.
Author: Olson, Jenny G., Author: McFerran, Brent, Author: Morales, Andrea C., Author: Dahl, Darren W.
Date created: 2020-08-01