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Displaying 1 - 3 of 3
OwlCrate: A case study of subscription book boxes
Author: Avvai, Ketheeswaran
Date created: 2020-08-25
Revisiting the Porthole View: An Analysis of Outreach Strategies in Pursuit of Market Expansion
Author: Firlotte, Molly Mackenzie
Date created: 2016-01-28
From monologue to dialogue: digital content strategy for corporate marketers
Author: Gyarmati, Andrea
Date created: 2015-08-07

Date created

Resource type

  • Graduating extended essay / Research project (2)

Collection

  • Publishing Program Theses (3)

Scholarly level

  • Graduate student (Masters) (2)

Author

  • Avvai, Ketheeswaran (1)
  • Firlotte, Molly Mackenzie (1)
  • Gyarmati, Andrea (1)

Thesis Advisor

  • Maxwell, John W. (1)

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Keywords

  • (-) Social media marketing (3)
  • Facebook (1)
  • Twitter (1)
  • Subscription box (1)
  • Subscription book box (1)
  • Small press (1)
  • Push & pull marketing (1)
  • Online marketing (1)
  • Instagram (1)
  • Event marketing (1)
  • Book box (1)
  • Digital content strategy (1)
  • Corporate publishing (1)
  • Community engagement. (1)
  • Canadian publishing (1)
  • Boutique publishing (1)
  • Book publishing (1)
  • Book marketing (1)
  • Young adult books (1)

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