Subscription boxes have been increasing in popularity over the past few years. In the publishing industry, subscription book boxes have become a new revenue stream for publishers. Currently there are over 170 subscription box companies dedicated to delivering books, some businesses ranging from a couple hundred subscribers to some having thousands. This report is a case study on one subscription book box company: OwlCrate Enterprises, a monthly subscription service delivering one new young adult book along with some other book related merchandise. This report details how OwlCrate has built a successful subscription book box service and how they have positioned themselves in the Young Adult book market.
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Thesis advisor: Maxwell, John W.
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