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OwlCrate: A case study of subscription book boxes

Thesis type
(Project) M.Pub.
Date created
2020-08-25
Authors/Contributors
Abstract
Subscription boxes have been increasing in popularity over the past few years. In the publishing industry, subscription book boxes have become a new revenue stream for publishers. Currently there are over 170 subscription box companies dedicated to delivering books, some businesses ranging from a couple hundred subscribers to some having thousands. This report is a case study on one subscription book box company: OwlCrate Enterprises, a monthly subscription service delivering one new young adult book along with some other book related merchandise. This report details how OwlCrate has built a successful subscription book box service and how they have positioned themselves in the Young Adult book market.
Document
Identifier
etd21054
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Maxwell, John W.
Language
English
Member of collection
Download file Size
input_data\22437\etd21054.pdf 2.53 MB

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