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Online marketing for book publishers: a case study of Arsenal Pulp Press and Chronicle Books

Author: Boyd, Carolyn

Date created: 2008

Date created

Resource type

Thesis (1)

Author

Boyd, Carolyn (1)

Collection

Publishing Program Theses (1)

Scholarly level

Graduate student (Masters) (1)

Thesis Advisor

Peer reviewed?

No options apply.

Keywords

Blogs (1)
Books publishers (1)
Internet in publicity (1)
Internet marketing (1)
Internet – social aspects (1)
Online marketing (1)
Publishers and publishing – Canada (1)
(-) Publishers and publishing – United States (1)
Publishers and publishing – forecasting (1)
Publishing (1)
Social Networking (1)
Social networking – internet resources (1)
Web 2.0 (1)
Web site development (1)
Web sites – Design (1)
internet (1)
online publicity (1)

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