(Project Report) M.Pub.
The internet is changing how we go about our personal and professional lives—not only is web use increasing, the type of online tools that are becoming commonplace and the way they are being used is evolving. This paper examines the online marketing and publicity efforts of Arsenal Pulp Press and Chronicle Books, providing an overview of a number of online tools and considering the role of online marketing and publicity for book publishers in the age of web 2.0. Some of the online marketing tools that will be considered in this paper include blogs, social networking sites, email newsletters, and widgets. In addition, the paper will present principles to help guide effective online marketing campaigns, as well as other practical advice for book publishers to enhance their online presence. This paper will be useful for publishers and other organizations as they develop or refine their online marketing strategies.
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