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Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising

Due to Elsevier journals' embargo periods, the fulltext of this manuscript will not be available in Summit until August 2022. If you require access sooner, please email summit@sfu.ca.

Author: Campbell, Colin , Author: Sands, Sean, Author: Treen, Emily, Author: McFerran, Brent

Date created: 2021-08-27