A strategic analysis for an ultra-high pressure water-jet equipment manufacturer

This paper presents a strategic analysis of XYZ Corporation, a pioneering and successful manufacturer of Ultra-High Pressure water-jet machines. Ultra-high pressure water-jets are now enjoying widespread adoption as cost-effective machine tools with unique capabilities and applications. The maturing industry will continue to present many opportunities for a firm that has developed a strategy to take advantage of them. This paper analyses the industry environment, XYZ's internal strategic assets, current strategy and performance, then goes on to develop, evaluate and recommend an altered strategy for XYZ.