(Research Project) M.B.A.
The Vancouver Whitecaps are an up-and-coming soccer franchise that is currently a part of the United Soccer League (USL). After summarizing what crowdsourcing is, the Vancouver Whitecaps are deemed a good candidate to apply crowdsourcing methods. This is determined by comparing the Vancouver Whitecaps? existing crowd, and potential future crowd, to the crowd characteristics necessary to take advantage of crowdsourcing. Once determined that the Vancouver Whitecaps are a successful candidate, three potential crowdsourcing projects are presented, including how to measure the success of those projects.
Research Project (M.B.A.) - Simon Fraser University
Copyright is held by the author.
Supervisor or Senior Supervisor
Thesis advisor: Parent, Michael
Member of collection