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CROWDSOURCING AND THE VANCOUVER WHITECAPS: AN ANALYSIS OF POTENTIAL SUCCESSES

Resource type
Thesis type
(Research Project) M.B.A.
Date created
2009
Authors/Contributors
Abstract
The Vancouver Whitecaps are an up-and-coming soccer franchise that is currently a part of the United Soccer League (USL). After summarizing what crowdsourcing is, the Vancouver Whitecaps are deemed a good candidate to apply crowdsourcing methods. This is determined by comparing the Vancouver Whitecaps? existing crowd, and potential future crowd, to the crowd characteristics necessary to take advantage of crowdsourcing. Once determined that the Vancouver Whitecaps are a successful candidate, three potential crowdsourcing projects are presented, including how to measure the success of those projects.
Document
Description
Research Project (M.B.A.) - Simon Fraser University
Copyright statement
Copyright is held by the author.
Scholarly level
Supervisor or Senior Supervisor
Thesis advisor: Parent, Michael
Language
English
Download file Size
MBA 2009 Underall, M. 2.pdf 274.75 KB

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