Targeting is also publishing: A case study of the Asparagus Tips newsletter

This project explores the significance of targeting in content development and delivery, with a focus on the Asparagus Tips newsletter. During my internship as a Marketing Assistant with Asparagus Magazine, a publication dedicated to promoting sustainable living from environmental, social, and cultural perspectives, and based on the unceded territories of the Musqueam, Squamish, and Tsleil-Waututh nations, I collaborated closely with Anjali Bhardwaj, the magazine's marketing and business development coordinator. Together, we worked on building audience profiling and marketing personas for Asparagus Magazine, as well as designing the visual identity for the new newsletter. This experience exemplifies the crucial role of targeting in crafting engaging content for specific audiences. The motivation behind this project stems from my belief in the importance of marketing within publishing practices. Through my internship, I witnessed the interconnectedness of targeting, content development, and content delivery. This project delves into this case study, examining the impact of effective targeting on content development, audience engagement and publishing success.