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Case study: Launching and Marketing

Resource type
Thesis type
(Project) M.Pub.
Date created
When the COVID-19 pandemic shut down in-person events, such as the Federation for the Humanities and Social Sciences (FHSS) Congress, an annual gathering of Canada's scholars in the humanities and social sciences and an important marketing event for university presses, a team of marketing directors from three of Canada's university presses came together to create ReadThinkKnow (RTK). Intended to provide presses with a platform for promotion, RTK is a website that compiles and displays all Canadian university press titles in one place. This report sheds light on the launch and marketing processes of the RTK project, its successful soft launch at Congress 2023, and the challenges faced in aggregating press titles into one digital space. In addition, this report offers recommendations for ensuring the longevity of the RTK website, as it could be a valuable resource for presses and users alike, supporting the spread and discovery of Canadian academic research.
45 pages.
Copyright statement
Copyright is held by the author(s).
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Johnson, Leanne
Member of collection
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etd22807.pdf 1.55 MB

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