Forging ahead: Building a portfolio of online courses to generate passive income and awareness for Forge and Spark Media

This report illustrates how a content marketing agency can leverage its expertise to generate passive income and increase awareness to potential clients and companies. This report focuses on Forge and Spark Media, a Vancouver-based, remote-first, all-women content marketing agency, and its initiative to launch a series of online courses for its target audience. The report also documents the importance of exploring different venues to generate passive income, particularly in a post-pandemic environment where digital culture has flourished due to social isolation and a shift to work-from-home mode. As of 2023, Forge and Spark Media has launched two courses, "Better Messaging, Better Results", and "Better Online Brand Design". Specifically, this report documents the entire process of launching the courses, notably their Go-to-Market plan, and aims to provide recommendations for future courses.