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Homebrewed: Building a business using the lean startup method

Resource type
Thesis type
(Project) M.Pub.
Date created
2021-03-10
Authors/Contributors
Author: Jackson, Amy
Abstract
The online art-literature roleplaying community, a little-known hobbyist writing group that exists on DeviantArt.com, is devoted to creativity and collaboration. Many members of the community find DeviantArt does not meet their needs. After examining the market gap left by DeviantArt, I began work on Homebrewed: a website for roleplayers by roleplayers. Using Homebrewed as a case study, this report incorporates Eric Ries's Lean Startup methodology as a tool for under-resourced entrepreneurs and suggests that also cultivating a strategic brand and aesthetic can yield a well-rounded startup.
Document
Extent
77 pages.
Identifier
etd21278
Copyright statement
Copyright is held by the author(s).
Permissions
This thesis may be printed or downloaded for non-commercial research and scholarly purposes.
Supervisor or Senior Supervisor
Thesis advisor: Johnson, Leanne
Language
English
Member of collection
Download file Size
etd21278.pdf 5.72 MB

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