Tsek Hot Spring Campground Business Plan

In-SHUCK-ch Nation is creating its own path to sustainability by negotiating an agreement with the Canadian Governments. The In-SHUCK-ch Nation treaty will secure jurisdiction and resources from the Federal and Provincial Governments and they will transfer to the Nation after the successful conclusion of the treaty ratification process. Tsek (pronounced “Chick”) or District Lot 1747 is included in the land settlement package and the In-SHUCK-ch Nation will have jurisdiction and fee simple ownership over the 50.4 hectare parcel. Tsek is a special resource regained by the treaty that is sacred to the citizens and it will be utilized as an economic initiative that will contribute to enhancing the quality of life and prosperity of the In-SHUCK-ch Nation. This paper examines the past few years of the campground operations and provides a marketing and operational plan that will achieve increase sustainability through greater annual profits. A competitor analysis indicated that the current pricing strategy is high and therefore is adjusted appropriately. All competitors are regulated by the provincial policy because they are Provincial Recreation Sites. The Tsek Hot Spring Campground will be a sustainable and profitable business with additional Yurt accommodations that respects the history, culture and traditions of the Nation and the environment in which it is located. The business will assist in building the capacity of the citizens to be successful entrepreneurs by creating a location where culture is shared with tourists visiting the campground. The Tsek Hot Spring Campground will facilitate the development of aboriginal tourism products that will be offered to the tourists seeking an experience in aboriginal culture.