From print to ebook: first steps and strategies

Date created
2013-12-03
Authors/Contributors
Author: Wyndham, Lee
Abstract
McKellar & Martin, a small Canadian children’s book publisher, converted their first titles from print to ebook in August 2013. They approached the conversion as a pilot project to develop their own digital publishing strategy. This report analyzes the development of McKellar & Martin’s strategy from the initial goal-setting to the point at which the ebooks were ready to go to market. The report reviews the publisher’s unique context, the audiences they aimed to reach, and the two titles selected for conversion. It provides a detailed account of the conversion process and tactics used, and discusses how McKellar & Martin overcame some unique challenges. The report concludes with recommendations for McKellar & Martin as they begin their ebook distribution and marketing. The aim of the report is to provide small publishers with a blueprint for developing their own digital publishing strategy that will stand the test of time.
Document
Identifier
etd8109
Copyright statement
Copyright is held by the author.
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The author granted permission for the file to be printed and for the text to be copied and pasted.
Scholarly level
Member of collection
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etd8109_LWyndham.pdf 297.16 KB