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Displaying 1 - 2 of 2
The Ability of Online Branded Games to Build Brand Equity: An Exploratory Study
Contact: David Deal, University of Wisconsin-Madison, Dept. of Consumer Science, dave@dealenterprises.net
Author: Deal, David
Date created: 2005-05-31
Investigating the relationship between wine tourism and proactive environmental management at wineries
Author: Leddy, Maureen Ann
Date created: 2013-05-09

Date created

Resource type

  • Conference presentation (1)
  • Graduating extended essay / Research project (1)

Collection

  • DiGRA 2005: Changing Views: Worlds in Play, 2005 International Conference (1)
  • Resource and Environmental Management Theses (1)

Scholarly level

  • Graduate student (Masters) (1)

Author

  • Deal, David (1)
  • Leddy, Maureen Ann (1)

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Keywords

  • (-) brand equity (2)
  • Environmental sustainability (1)
  • Proactive environmental management (1)
  • Visitor experience (1)
  • Wine tourism (1)
  • advergames (1)
  • advertising (1)
  • advertising research (1)
  • brand recall (1)
  • consumer behavior (1)
  • marketing (1)
  • marketing research (1)
  • online advertising (1)

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