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Sustaining the midlist book: an analysis of the online marketing campaign for Trading in Memories

Author: Ssemaganda, Paschal

Date created: 2009

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Thesis (1)

Author

Ssemaganda, Paschal (1)

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Publishing Program Theses (1)

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Graduate student (Masters) (1)

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Keywords

Midlist books (1)
Niche products (1)
Online marketing (1)
(-) The Long Tail (1)
Trade publishing (1)

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