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Displaying 1 - 2 of 2
Revenue generation for thought-leader publications: monetizing quality content in integrated advertising sales
Author:
MacDonald, Meaghan Breanne
Date created:
2012-11-27
From direct marketing tool to digital niche product: a Reader’s Digest Sweepstakes case study
Author:
Milidragovic, Visnja
Date created:
2012-04-13