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The events model: How industry-specific award events benefit magazines

Author: Hardes, Taryn Alexandra

Date created: 2015-12-17

Revisiting the Porthole View: An Analysis of Outreach Strategies in Pursuit of Market Expansion

Author: Firlotte, Molly Mackenzie

Date created: 2016-01-28

Public gaming: eSport and event marketing in the experience economy

Author: Borowy, Michael

Date created: 2012-07-06

The importance of brand extension: How Irish women's lifestyle magazines are reinventing themselves in the digital era

Author: O'Neill, Alison

Date created: 2021-03-30