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Displaying 1 - 4 of 4
The events model: How industry-specific award events benefit magazines
Author: Hardes, Taryn Alexandra
Date created: 2015-12-17
Revisiting the Porthole View: An Analysis of Outreach Strategies in Pursuit of Market Expansion
Author: Firlotte, Molly Mackenzie
Date created: 2016-01-28
Public gaming: eSport and event marketing in the experience economy
Author: Borowy, Michael
Date created: 2012-07-06
The importance of brand extension: How Irish women's lifestyle magazines are reinventing themselves in the digital era
Author: O'Neill, Alison
Date created: 2021-03-30

Date created

Resource type

  • Graduating extended essay / Research project (2)
  • Thesis (1)

Collection

  • Publishing Program Theses (3)
  • Communication Theses (1)

Scholarly level

  • Graduate student (Masters) (3)

Author

  • Borowy, Michael (1)
  • Firlotte, Molly Mackenzie (1)
  • Hardes, Taryn Alexandra (1)
  • O'Neill, Alison (1)

Thesis Advisor

  • Johnson, Leanne (1)
  • Kline, Stephen (1)

Peer reviewed?

No options apply.

Keywords

  • (-) Event marketing (4)
  • Magazine events (2)
  • Magazine publishing (2)
  • Multi-platform publications (2)
  • Industry events (2)
  • Professional video gaming (1)
  • Womens' magazines (1)
  • Sponsored events (1)
  • Social media marketing (1)
  • Small press (1)
  • Public play (1)
  • ESport (1)
  • Online marketing (1)
  • Experience economy (1)
  • Community engagement. (1)
  • Canadian publishing (1)
  • Boutique publishing (1)
  • Book publishing (1)
  • digital games (1)

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