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Displaying 1 - 8 of 8
(I’m) Happy to Help (You): The Impact of Personal Pronoun Use In Customer-Firm Interactions
Author:
Packard, Grant
, Author:
Moore, Sarah G.
, Author:
McFerran, Brent
Date created:
2018-02-13
Should a customer service agent say, “We want to help you” or “I want to help you”? The choice influences customer satisfaction — and the bottom line.
Author:
McFerran, Brent
, Author:
Moore, Sarah G.
, Author:
Packard, Grant
Date created:
2019-01-29
The Globalisation Strategies of Five Asian Tobacco Companies: An Analytical Framework
Author:
Lee, Kelley
, Author:
Eckhardt, Jappe
Date created:
2016-11
KT&G: From Korean Monopoly to ‘a Global Name in the Tobacco Industry’
Author:
Lee, Kelley
, Author:
Gong, Lucy
, Author:
Eckhardt, Jappe
, Author:
Holden, Chris
, Author:
Lee, Sungkyu
Date created:
2017-01
The Taiwan Tobacco and Liquor Corporation: To ‘Join the Ranks of Global Companies’
Author:
Eckhardt, Jappe
, Author:
Fang, Jennifer
, Author:
Lee, Kelley
Date created:
2017-01-31
The Globalisation Strategies of Five Asian Tobacco Companies: A Comparative Analysis and Implications for Global Health Governance
Author:
Eckhardt, Jappe
, Author:
Lee, Kelley
Date created:
2017-01-31
She Said, She Said: Differential Interpersonal Similarities Predict Unique Linguistic Mimicry in Online Word of Mouth
Author:
Moore, Sarah G.
, Author:
McFerran, Brent
Date created:
2017-02
How Should Companies Talk to Customers Online?
Author:
McFerran, Brent
, Author:
Moore, Sarah G.
, Author:
Packard, Grant
Date created:
2018-10-26