Pitt, Leyland

Consumer motivations for creating and consumer responses to consumer generated advertising

Customer Surveillance: Consumer Attitudes and Management Strategies

Monet’s, Nympheas… $11 Million; Rothko’s, White… $73 Million; My Youngest Son’s, The Burial of Our Dog Rover… Priceless!: Consumer Behaviour in the Fine Art Market

Salesperson motivational traits and linguistic style as markers of sales success

Silent Salespeople: The Stories Packages Tell

Understanding Creative Consumers: Implications For Intellectual Property And Brand Management