Strategic fit analysis - RW tracers

This paper analyses, RW Tracers, a company dedicated to tracing lost individuals, to determine how to improve its performance since expected sales growth and profitability margin have yet to be met. The company's strategy is examined to determine if the company meets the criteria of strategic fit. To add context, an Industry Analysis is conducted to determine the Key Success Factors of the tracing industry. These Key Success Factors are then linked to the Industry Value Chain to build a model used to measure RW Tracers' performance against two primary competitors. This comparison is then applied to craft a new strategy which is then compared to RW Tracers' internal capabilities to establish if any gaps exist, and if so, whether such gaps can be diminished or eliminated. Finally, specific recommendations are made to enable the implementation of the new strategy to increase the probability of resolving the performance issues.