A strategic analysis for Fransen Engineering Ltd.

Fransen Engineering Ltd. is a twenty-five year old medium-sized consulting engineering firm that provides multi-discipline services to heavy industrial clients primarily throughout western Canada. Having survived an industry recession that began just as the founder of the company retired, the company is now seeking to set a firm direction for the future. Based on the company's current strengths and several unique advantages, a strategy focused on the efficient implementation of small multi-discipline projects is recommended. Because engineering consulting firms generally begin focusing on larger projects as they grow, the unique aspect of the strategy is the exclusive focus on small projects.