Social change communication in the service of the sustainability education movement in BC

This project studied the communication challenges of the BC Sustainability Education Movement and formulated a communications framework and guideBlog to address these challenges. Designed to assist movement members in developing holistic and comprehensive communication plans for advancing movement goals, the framework and guideBlog were developed by applying current social change communications theory and community capital models to the challenges and barriers presented at the “How Sustainability Education? A Solutions Summit” event. While participating directly in the development and delivery of the event, the author conducted the research, which provided the foundation for the framework and guideBlog. The guideBlog includes specific recommendations for action for each of the barriers identified by participants, and reviews effective approaches and strategies, tools and resources, case studies of successful approaches and a sample plan based on the framework. This Action Research Project was conducted for the BC Working Group and Network on Sustainability Education.