The production and promotion of The conquests of Mexico Trilogy by George Szanto

This project report is based on a case study of the publication and marketing by XYZ Publishing of three novels by Canadian author George Szanto. XYZ is a bilingual press based in Montreal that acquired the rights to Szanto7s three novels (two previously published), with the intention of marketing the three as a trilogy, The Conquests of Mexico. The report follows the publication and promotion of the trilogy, fiom the acquisition of each of the three titles, to the editorial challenges associated with the production of a trilogy, to the marketing and promotion of a successful publishing project. The creative challenges inherent in this publishing project effectively demonstrate and highlight current industry practices, in particular the editorial and marketing process, and further serve to define a new direction in Canadian publishing, which is linked in very important ways to a new direction in Canadian identity.