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The influence of high profile events on the creation of international joint ventures

Resource type
Thesis type
(Research Project) M.B.A.
Date created
2005
Authors/Contributors
Abstract
International Joint Ventures (IJVs) are an increasingly popular mode of entry into foreign markets. This project explores the possibility that high profile events (HPEs) have stimulated their creation. I examined two HPEs, the Sydney and Atlanta Olympics Games, and how they used various incentives through their Investment 2000 and Operation Legacy economic programs to influence the formation of IJVs. From this a number of key learnings emerge to form a best practices guide that can be used to improve joint venture (JV) success.
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Scholarly level
Language
English
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