Teething the Walrus: circulation management at a post-launch Canadian magazine

Resource type
Thesis type
(Project Report) M.Pub.
Date created
2008
Authors/Contributors
Abstract
This report focuses on circulation dynamics of The Walrus magazine during the post-launch period, an often neglected but crucial time period in the life cycle of a magazine looking for long-term success. The Walrus’s circulation strategy highlights trends and changes in the Canadian magazine industry at a medium-sized independent magazine.
Document
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Language
English
Member of collection
Attachment Size
etd3631.pdf 1.9 MB