Magazines move online: the Mother Jones web model

Resource type
Thesis type
(Project Report) M.Pub.
Date created
2008
Authors/Contributors
Abstract
This report analyzes the trends in online publishing and how they have affected news media, focusing on the evolution of the Website for Mother Jones magazine. Established in 1974, the magazine has a history of reporting on American politics and international issues from a progressive perspective. Beginning in 2007, the magazine began a three-phased relaunch of its Website. The report examines the Mother Jones Web model for its success in building an online presence for the Website capable of performing the following important functions: offering in-depth content and reporting on breaking news events in a timely fashion, interacting with readers and building social networks, and establishing a recognizable brand that stands out in the media landscape.
Document
Copyright statement
Copyright is held by the author.
Permissions
The author has not granted permission for the file to be printed nor for the text to be copied and pasted. If you would like a printable copy of this thesis, please contact summit-permissions@sfu.ca.
Scholarly level
Language
English
Member of collection
Attachment Size
etd4080.pdf 1.97 MB