Magazines move online: the Mother Jones web model

This report analyzes the trends in online publishing and how they have affected news media, focusing on the evolution of the Website for Mother Jones magazine. Established in 1974, the magazine has a history of reporting on American politics and international issues from a progressive perspective. Beginning in 2007, the magazine began a three-phased relaunch of its Website. The report examines the Mother Jones Web model for its success in building an online presence for the Website capable of performing the following important functions: offering in-depth content and reporting on breaking news events in a timely fashion, interacting with readers and building social networks, and establishing a recognizable brand that stands out in the media landscape.