Author: Hundal, Kanwardeep
This paper is a business plan to provide a framework for an early stage start-up to commercialize its technology. The entity is in the very early stages of being setup and the initial product uses a patented algorithm to return answers to queries entered by the users. The paper looks at the product concept and the technology and provides an industry analysis. It further looks at the main competition, which leads the discussion in to a market analysis that looks at the 3 segments identified by the project sponsors. It then provides direction with regard to the strategy that will help commercialize the product. It goes on to look at sources of funding, expense and revenues. The assumptions and risks are documented and in the end, the recommendations are provided based on the analysis and key findings.
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