A strategic analysis of Business Objects' portal application

Business Objects is the leading software firm producing business intelligence software. Business intelligence is a growing market. Small to medium businesses are increasingly looking at business intelligence. Business Objects' flagship product in the enterprise market is Business Objects XI and for medium-size companies it has Crystal Decisions. Portals are the front end for the two products. InfoView, Business Objects portal application, lacks a long-term strategy. This analysis evaluates alternatives for future development of InfoView in respect to industry influences, Business Objects' goals and its competitive advantage. Business Objects competitive advantage lies in offering complete business intelligence solutions with high interoperability with enterprise systems. Recommended strategy for InfoView is to enhance it, making it a center for business intelligence services that deliver relevant business intelligence information and tools to the end user.